Episode info

In this episode of Voices & Visions, Ivana Heijnen speaks with Mary Njoki, a media strategist and digital storytelling expert operating at the intersection of African media, the creator economy, and platform ecosystems, bringing sharp insight into how narratives are shaped, amplified, and monetized across the continent.

The conversation explores how public relations, media, and digital storytelling actually function across African markets, from mobile-first marketing to the power dynamics behind algorithms and platform visibility.

The episode covers:
The rise (and limits) of influencer marketing across the continent
Whether PR and media impact can actually be measured
How digital media is reshaping who gets to tell Africa’s real story
Algorithm bias and who controls narrative visibility
What global brands consistently get wrong entering African markets
Building media infrastructure and personal authority as the future of brand trust

Produced by Tutto Passa Agency, in partnership with TechCabal.

Mary Njoki

Mary Njoki operates at the intersection of African media, digital storytelling, and the creator economy. She works across content strategy, audience development, and platform ecosystems, with a strong understanding of how African narratives are shaped, amplified, and monetized in digital spaces.

Her work reflects a deep literacy in media power dynamics, how platforms, algorithms, and cultural context influence who gets visibility, credibility, and long-term opportunity. She brings an editorial, systems-level perspective rather than an influencer-driven one.

Throughout her career, Mary has worked across narrative control, platform economics, and cultural translation, helping brands and storytellers understand how African stories travel, what resonates, and what gets lost when crossing into global audiences.

Glass House PR: https://www.glasshousepr.co.ke/

Mary Njoki (LinkedIn): https://www.linkedin.com/in/mary-njoki/